Republic Discord Branding Renovation
The new look and brand direction for Republic’s renovated Discord server, reflective of the intersection of Republic’s communities in a new shared space.
Color and visual style were inherited from both Republic’s brands since the renovated Discord presented a space where investors, founders, connectors, architects, and advisors could all co-exist.
Worked with key business stakeholders in marketing and design to push the visual and concept to a more compelling narrative and style to ultimately drive new investor growth and user retention by increasing interaction and engagement in the Discord server.