Think HoFH Brochure
An unbranded informational leave-behind for healthcare professionals crafted to raise awareness around diagnosing HoFH in their patients.
The hexagonal, honeycomb-like molecular structure of cholesterol is used as a key design element for imagery, copy, and icons to help make the information more focused and engaging. Thin rules similar to arteries also run across the page, breaking apart information into digestable chunks
Pitched and won the rebranding opportunity to create a unified and modular design system for all the client’s unbranded print material.